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Facts on Traffic Adfraud

Facts on Traffic Adfraud
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> $50 billion wasted on ad fraud every year by 2025 (World Federation of Advertisers WFA)

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Ad fraud fluctuated 0.4%-11.7% with campaigns lacking ad fraud mitigation (H1 2020 Media Quality Report, Integral Ad Science)

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22% online ad spend is lost due to ad fraud in 2023 (Juniper Research)

How does traffic fraud work?

Bad User Agents

Non-standard browsers like Wget or Curl.

Data Centers

Scripts and software are commonly hosted in data centers.

Proxy/VPN/Tor

IP addresses associated with anonymization services like Tor.

IFrames

Placing ads in hidden iframes and inflating ad statistics.

Why fraud detection is necessary

for your website?

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Safeguard advertisers' budgets

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Allocate resources effectively

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Maintain customer loyalty

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Legal compliance

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Prevent financial crime

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Mitigate brand reputation risks

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Make a true data-driven decision on ad campaign

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Ensure the performance and marketing efforts

Is your website traffic 100% qualified?

Get insights from competent ad networks

in ONLY 3 SECONDS

(e.g. Geo, Real-Bot ratio, Source, etc.)

  • 1

    Step 1

    Submit your

    URL & E-mail

  • 2

    Step 2

    Get code

  • 3

    Step 3

    Add code to <head>

    tag on your website

  • 4

    Step 4

    Results will be sent

    via e-mail

Step 1

Submit your

URL & E-mail

Step 2

Get code

Step 3

Add code to <head>

tag on your website

Step 4

Results will be sent

via e-mail

Let's analyze your website traffic!

Disclaimer

  • We do NOT guarantee we will filter out fraud/bot traffic completely
  • There MIGHT BE real human visitors filtered out.
  • All personal data is confidential and protected against unauthorized access.